Pull marketing is an approach designed to "pull" customers to a business through non-intrusive methods - typically when a customer is seeking to purchase a particular service or product. The ultimate goal is to strengthen consumer awareness of a business, service or product at exactly the right time.
A pull marketing model contrasts with a traditional (push) marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards as well as online ads of various types.
Local internet search is likely the best and most common example of pull marketing. The key to winning local internet search is to develop and execute a consistent and strategically-crafted campaign so that your business shows up front-and-centre when a local consumer is seeking your services or products.
Here are four key steps.
Contact us if you want to talk about a clear statagy that will help you "Pull" local customers to your business.
Want to talk to a live person, give us a call 877 310 1426 or email info@healthLocal.ca
HealthLocal.ca is an online community of over 90,000 Canadian Health Professionals. Our website specifically provides a platform for health professionals to be connected to Canadians in their local area. Our team works towards creating a user-friendly interface which allows customization and adding original content to be seen by all customers. By combining all Canadian health businesses together on one website, HealthLocal.ca establishes a significant Canadian online health presence with size, clout and an easy-to-use system to manage content to maximize your online presence.
We also offer Canadian health pro's a cost-effective way to have their business stand out online.